Humphrey Management
  • Corporate
  • Columbia, MD, USA
  • 60,000 - 70,000
  • Salary
  • Full Time

The essential functions of the Director of  Sales and Marketing are as follows: Models Mission and Foundations Projects a professional image in all aspects of work performance, which includes, but is not limited to personal habits, demeanor, and attire. Meets company standards on conduct, attendance, etc. Develops marketing strategy based on the individual needs and resources of the individual community with the respective Regional Manager. Develops marketing and adverting strategies, lease-up plans, preferred employer programs, resident retention and other programs utilizing print, media, social media and other mediums for reaching target markets. With VP, Operations and Regional Manager, determines performance metrics, expectations and goals of marketing related strategies. Assures the company brand integrity and image continuity of all marketing campaigns, materials, and activities. Responsible for Search Engine Marketing (SEM) and Search Engine Optimization (SEO) strategies including content optimization, website optimization, keyword research & generation, pay per click account management, and social media websites. Serves as the liaison and manages relationships with marketing vendors and consultants. Creates and manages email marketing campaigns and tracks outcomes with Community Manager and Regional Manager.

Organizes and participates in lease-up events, leasing meetings including informational meetings, grand openings, and open houses. Updates Lease-Up Checklist Forms, as appropriate. Determine strategies, timelines, and goals in collaboration with Regional Manager and provides progress reports of lease-up properties for executive and owner review. Facilitates training for property team members on marketing related tools such as the use of Zillow and Craigslist posting. Identifies and recommends training programs for leasing, sales and marketing activities. Analyzes quarterly community marketing surveys with Regional and Community Managers. Conducts benchmarketing research to recommend changes in rental rate structures. Makes recommendations on revenue enhancement opportunities. Assures marketing practices and content are compliant with fair housing requirements. Ensures marketing strategies and initiatives are compliant with each community Affirmative Fair Housing Marketing Plans. Provides coordination and support for corporate activities and events, including exhibitions, trade shows and conferences. Remains current on updates in regulations affecting the marketing and leasing of communities. Maintains resource library of vendors, promotional contacts, and various media. Maintains professional networks to stay abreast of trends and opportunities relevant to marketing and real estate property management. Perform duties as necessary.

QUALIFICATIONS

Education & Experience Requirements: Bachelor's degree, preferably in marketing, communications, public relations or a related field with at least 5 years of related marketing experience. Solid knowledge of internet marketing, social media, blogs and web analytics.

Demonstrated exceptional written communication and analytical skills. Strong interpersonal and presentation skills necessary to ensure positive interactions with colleagues, vendors, customers and internal clients.

Must be solution and result oriented and meet multiple deadlines. Excellent computer skills on Microsoft Office, data base management and publishing software.

Humphrey Management
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